Hi, I’m Jenn.

I help growth-minded consumer brands tell better stories, launch smarter, and sell more—online and on shelves.

For over 15 years, I’ve scaled lifestyle and CPG brands across beauty, food, fashion, and wellness. From growing a national haircare line into an $8.9M business to creating retail-ready narratives for an artisanal pickle company, I know how to transform founder vision into strategy that converts at shelf and online.

What I Do

Brand Architecture — Positioning, naming, taglines, visual direction, consumer targeting
Retail & E-Commerce Strategy — Packaging, sell-in decks, DTC funnels, seasonal retail activations
Messaging & Copywriting — Product descriptions, promotional campaigns, digital ads, loyalty programs
Cross-Functional Campaigns — Launch strategies, omnichannel storytelling, trade show collateral
Consumer Engagement — SEO-driven content, email flows, education-based marketing, sustainability storytelling

Bubbles S/S 2019 Shoot

Nurys Pederson Make Your Mark Book Launch

Clothes the Deal Book Launch Spring 2018

Tiny Closet Survival Guide Shoot Spring 2017

Brands I’ve Built (or Helped Grow)

Cibu Hair Care — Scaled from $350K to $8.9M in annual revenue with innovation-to-shelf launches, omnichannel campaigns, and e-commerce growth.
Fresh Crunch Pickles — Created brand identity, Shopify site, and packaging strategy; developed seasonal narratives that delivered +110% YoY DTC sales.
Pilates 4 Virginia Beach — Rebranded and rebuilt Squarespace site, driving record enrollments in teacher training programs through SEO and digital funnels.
Tiny Closet, Tons of Style — Amazon best-seller turned sustainable fashion platform featured on ABC7, FOX5, and Washingtonian.
Croatan Women’s Club — Modernized a legacy civic organization, increasing membership by 45% with refreshed branding and communications.