As Cibu Brand Manager, I’ve created
a lot of 259 hair
styling tutorials. Cibu Do of the Day, a web series in which I attempted a new
hair style every work day for three months, was a viral sensation in 2009. Cibu
gained tremendous social traction and generated e-commerce income to boot. Alas, I was before my time. Priorities shifted and like
many grassroots business endeavors, my focus was redirected towards more
profitable projects. People always asked about those videos, though. The simple
answer is that it takes a boatload of billable hours to film, edit, post,
promote and moderate social content. Add salon expansion, repackaging, rebranding and two babies to the mix and ain’t
nobody got time for that.
A CFO once told me that social media had a dubious ROI, at best. He was wrong. In 2015, social content is currency. And since Cibu is generating a lot of well-deserved media attention it’s clear that I need to dust off the bathroom mirror and make fresh Cibu vids to support the cause.
Mise en place! My equipment needed upgrading. Daunted by the task, I was certain new technology and hours of self teaching were required. Amazon was like, um no – here’s an iPhone tripod. Then Amazon sold me a selfie stick because that’s what everyone else who bought the tripod was buying.
So stay tuned for the return of self generated Cibu social content. With my reduced wardrobe, I’ve surely added enough time to my morning to film hair tutorials!
Today’s outfit is pretty simple. Get used to this dress; you will see it often. Versatile, comfortable and easy to dress up or down, it’s the perfect summer accessory to a selfie stick.
Someone say “selfie stick!”
Outfit details: Chloe Havana sunglasses; Asos black dress, 2014; Pave disk necklace, anniversary gift from Matt, 2014; Assorted random layering necklaces, origins unknown; Loeffler Randall Industry Bag, 2014; Manolo Blahnik gladiator sandals, originally purchased in yellow, 2007, dyed black in 2013
Classic Cibu17, for your viewing enjoyment