Selfie Schtik

As Cibu Brand Manager, I’ve created a lot of 259 hair styling tutorials. Cibu Do of the Day, a web series in which I attempted a new hair style every work day for three months, was a viral sensation in 2009. Cibu gained tremendous social traction and generated e-commerce income to boot. Alas, I was before my time. Priorities shifted and like many grassroots business endeavors, my focus was redirected towards more profitable projects. People always asked about those videos, though. The simple answer is that it takes a boatload of billable hours to film, edit, post, promote and moderate social content. Add salon expansion, repackaging, rebranding and two babies to the mix and ain’t nobody got time for that.

A CFO once told me that social media had a dubious ROI, at best. He was wrong. In 2015, social content is currency. And since Cibu is generating a lot of well-deserved media attention it’s clear that I need to dust off the bathroom mirror and make fresh Cibu vids to support the cause.

Mise en place! My equipment needed upgrading. Daunted by the task, I was certain new technology and hours of self teaching were required. Amazon was like, um no – here’s an iPhone tripod. Then Amazon sold me a selfie stick because that’s what everyone else who bought the tripod was buying.

So stay tuned for the return of self generated Cibu social content. With my reduced wardrobe, I’ve surely added enough time to my morning to film hair tutorials!

Today’s outfit is pretty simple. Get used to this dress; you will see it often. Versatile, comfortable and easy to dress up or down, it’s the perfect summer accessory to a selfie stick.

Someone say “selfie stick!”

Outfit details: Chloe Havana sunglasses; Asos black dress, 2014; Pave disk necklace, anniversary gift from Matt, 2014; Assorted random layering necklaces, origins unknown; Loeffler Randall Industry Bag, 2014; Manolo Blahnik gladiator sandals, originally purchased in yellow, 2007, dyed black in 2013

 Classic Cibu17, for your viewing enjoyment

It’s Fashion Season

Spring is outfit season. April heralds death to tights and a glorious return to bare legs and open toed shoes. Granted, these newly appropriate outfit extenders do not come without great responsibility, namely pedicures and shaving, but all in, it’s worth it. 

But uh, back to the lecture at hand. Perfection is perfected, so I'ma let ‘em understand. I have worn all but five of my 33 items. (Go back and count them, I’ll wait.) The last ladies standing are: J. Crew navy blue eyelet skirt; no name navy blue pleated dress, Gap teal and navy blue wrap dress, DVF black and white wrap dress and a teal Max Studio sundress. All have been waiting for this warm weather week to reveal themselves. That and I haven’t purchased navy blue tights since eighth grade. 

One month in and a third of the way through the first season of my capsule wardrobe. It took a month to wear 33 items. Go figure. It’s easy to wear an outfit once, but it takes some creativity to rework the same outfit into something fresh and new for the upcoming 60 days. Now comes the mixy-matchy. Now I reveal my fashion chops. I am game! It is warm! 

Outfit details: Chloe Havana sunglasses (2014); YSL Muse handbag (2008); Kiton navy double breasted blazer (ultimate clothing swap find 2011); J. Crew vintage cotton v-neck t-shirt (I may have bought this in the past two weeks); J. Crew navy blue eyelet skirt (2012); Butter teal suede sandals (2012); Ases throat chakra pendant (2012); diamond pave disk necklace (anniversary gift from Matt, 2014); teal FitBit band to count the Spring in my steps  

Dress Code Violation

There is a sartorial movement afoot that celebrates “uniform dressing.” This is the idea that the very fashionable curate their wardrobes around a signature ensemble or silhouette. Much like Project 333 or related minimalist fashion experiments, the theory is that the fashion enlightened instinctively cull through excess, pare down options to what works for them and stick to it. 

Think about it, fashion royalty wear uniforms: Anna Wintour is well oiled in her banged bob, oversize frames and a-line dresses. Kate Moss prefers slim pants, killer heels and a sharply cut jacket. You’ll be hard pressed to find Carolina Herrera in anything but a crisp white button down, black skirt and those enviable tennis calves.

I suffered in an actual uniform for eight stifling years at St. Pius X Elementary School. High school was spent in violation of Norfolk Catholic’s covered leg and knee skirt policy. I am convinced that my childhood acquiescence to dress code is the root of my adult binge shopping addiction. Arrested fashion development!

Alas, I am a grown up now. I recognize and respect order. Perhaps it’s because my house lacks order and it is my nature to rebel the status quo. Regardless, my outfit today has a school boy vibe and the adult in me thinks it’s very fashionable.

Details: Kiton navy blue double breasted blazer (2010, check out the link - I scored this FREE at the Greater Washington DC Clothing Swap); Ann Taylor Loft Tunic Softened Button Down Shirt (2014); French Connection gray crewneck sweater (snatched from sister Emily 2015); Joes Jeans 29 Ankle Cargo pant (2010); Halogen nude open toe booties (2015); Cashmere tangerine scarf, origins unknown (2012); Stella and Dot Rebel Pendant (2014); Stella and Dot Norah Chandelier Earrings (2014);  YSL Muse handbag (2008)